This is the rule. For example, you want a fur coat.
Ask yourself: why do I want a fur coat? This is the first “why”. Answer: because I want to surprise everyone. Okay, the second “why”: Why do you want to surprise everyone? Answer: Because they want me to pay attention. The third “why”: Why do you have that you noticed? Answer: Because I feel insecure. The fourth “why”: Why do you feel insecure? Answer: Because I can’t realized, because I’m sitting in one place. Fifth “why”: Why can’t you realize yourself? Answer: Because I do what I don’t like. And tell me now, what’s the coat?
Sakichi Toyoda taught that the answer to the fifth why and the root cause lies, which, at first glance, is not visible. The fifth “because” brings to light what is hidden. If anything, the fifth “because” is the real you. This is a very effective way to check that you are actually hiding, they’re afraid to admit even to yourself what you really want and that, in fact, just tinsel.
Thank you to Mr. Toyoda not only for Toyota.